Dierenrijk is a zoo in Nuenen, the Netherlands. They were ready for a new look and Matters Most created it for them. Working from the idea of beestachtig genieten (enjoy it like a beast). Nol created a rough-around-the-edges visual style and made illustrations of the park’s animals in the same style. The style and illustrations are used on flags, cards, posters, and the presentation boards around the park.